woman

True Beauty: A Powerful Ad To Empower All Women

True beauty is in all of us, yet we live in a world that only seems to appreciate it in particular forms.

The time to change this is right now, and JC Penney has decided to step up to the plate in helping to make that a reality.

This short video shows 5 incredible women who may not boast the figures we are accustomed to seeing on the front of magazines, but with a beauty that outshines so many of those that we do.

Watch the video and let Gabi, Valerie, Jes, Mary, and Ashley inspire you:

be inspired. do amazing.