IKEA has rapidly become one of the most popular house ware and furniture providers in the entire world. It’s gotten to the point that it is now rare to step into someone’s house and not find at least one room that largely looks like it has been stripped directly from an IKEA catalogue.
Using the familiarity behind these modern living settings, IKEA decided to help the dog population of the world by advertising adoptable dogs within their promotional materials. Knowing it would get out to nearly everyone, the idea is true genius in giving loving and friendly dogs the home and family that they deserve.
Check out this powerful short video showcasing the campaign entitled Home For Hope: